Top 10 Global Travel Destinations to Watch in 2024 by American Express
Niseko, Hokkaido Ranks from Japan

"Trend Destinations" by American Express Travel showcases vacation hotspots, leveraging the travel bookings of its cardholders and insights from travel advisors. It aims to highlight this year's trendy destinations, mirroring the younger travelers' preference for novel experiences.

Niseko in Japan emerges as an unparalleled winter destination, distinguished by its extraordinary snowfall and famous hospitality traditions. While Sapporo, the capital of Hokkaido, is known for its exquisite museums and the famous Snow Festival, ski enthusiasts are advised to explore the more distant Niseko.

Niseko United consists of more than 2,000 acres of skiing with four resorts and 30 lifts. Unlike other parts of Japan, off-piste skiing is accepted, and the ski resorts have world-class infrastructure. Additionally, it offers dining experiences with local specialties such as king crab and sea urchin, plus alcoholic beverages and hot springs.

Niseko also possesses advantages for MICE events. This area offers a splendid natural environment and high-quality resort facilities, providing participants with unforgettable experiences. Post-event, options like world-renowned skiing and onsen visits, along with sampling local gourmet foods, are available.

In practice, successful MICE events held in Niseko include international corporate leadership training and global pharmaceutical company product launches. These events commonly incorporate activities to experience the local culture and outdoor team-building activities.

Reference:

American Express Travel’s 2024 Trending Destinations: Off the Beaten Path.